企业网站建设方案的目的
the purpose of enterprise website builds a scheme
1. 企业北京网站建设方案的策划主要目的在于，能够通过网站首页，公司简介，产品服务信息，让客户清楚了解公司产品以及服务信息情况。
company beijing website construction scheme of the main purpose is to, through the website home page, company profile, products and services, allows customers to understand the company products and services information.
2. 网站栏目清晰明了，网站本身就是服务企业，为企业带来宣传。栏目之间的设定都是在服务于如何让网站更吸引客户，更能抓住客户心理，方便用户浏览网站而设定制作。
website column is clear, the site itself is the service enterprises, for enterprises to bring publicity. between columns set are in service to how to make the site more to attract customers, can seize the customer psychology, is convenient for the user to browse the site and set production.
3. 策划方案还可以反应出网站框架设计是否合理，预计能够达到什么效果，以及后期网站推广工作安排。
planning scheme can also reflect the website frame design is reasonable, is expected to be able to achieve any effect, and the later website promotion job arrangement.
企业网站建设方案后台管理系统设计框架
enterprise website backstage management system frame design of construction scheme
（1） 网站后台需要进行初步设计，为了方便使用者更新网站产品信息或者服务信息，因为企业的产品或者服务在不断的增加和完善，所以为了方便用户使用，后台需要为客户搭建一个管理平台，产品以及产品分类增加，删除，修改等功能。
( 1) the need for preliminary design of web site background, in order to facilitate users to update the site information or service information, for the enterprise's product or the service continued to increase and improve, so to facilitate the users, the background needed to build a customer management platform, product and product categories to increase, delete, modify the functions of.
（2） 在线留言以及网站公告：通过在线留言可以方面建立于客户之间沟通的媒介，很多企业网站忽略这点。网站公告可以在第一时间内告诉客户企业新品的发布以及企业近期动态，这样，当自己有新产品推出的时候，总是会第一时间通知到这些客户，也是提高客户服务质量的一种手段。
( 2) online message as well as the website announcement: through online messages can be set up to customers to communicate, a lot of enterprise website to neglect it. the website announced the first time tell the customer enterprise new product release and recent trends, such as their own, a new product launch time, always the first notice to the customer, but also improve the quality of customer service as a means of.
企业网站建设方案的内容
the contents of the construction scheme of enterprise website
一、建设网站前的市场分析
construction site before the market analysis
1、相关行业的市场是怎样的,市场有什么样的特点，是否能够在互联网上开展公司业务。
related industry market is the market how, what kind of characteristics, whether on the internet business.
2、市场主要竞争者分析，竞争对手上网情况及其网站策划、功能作用。
the market analysis of main competitors, competitors to get on the internet and website planning, functional role.
3、公司自身条件分析、公司概况、市场优势，可以利用网站提升哪些竞争力，建设网站的能力（费用、技术、人力等）。
company oneself condition analysis, company profiles, market advantages, can use the site construction site promotion what competition ability, ability ( cost, technology, manpower).
二、建设网站目的及功能定位
construction site purpose and function orientation
1、为什么要建立网站，是为了树立企业形象，宣传产品，进行电子商务，还是建立行业性网站？是企业的基本需要还是市场开拓的延伸？
why should a website, is to establish a corporate image, promotional products, electronic commerce, or the establishment of industry website? enterprises are the basic needs or marketing extension?
2、整合公司资源，确定网站功能。根据公司的需要和计划，确定网站的功能类型：
integrate corporate resources, determine the site functions. according to the company's needs and plans, determine the functionality of the site types:
企业型网站、应用型网站、商业型网站（行业型网站）、电子商务型网站；企业网站又分为企业形象型、产品宣传型、营销型网站建设、客户服务型、电子商务型等。
enterprise website, website, website of business ( industry website ), electronic commerce website; website is divided into corporate image, product promotion, ueo marketing website, customer service, e-commerce etc..
3、根据网站功能，确定网站应达到的目的作用。
according to the website function, determining the site should meet the objective function.
4、企业内部网（intranet）的建设情况和网站的可扩展性。
intranet ( intranet ) building and site of scalability.
三、网站技术解决方案?
web technical solution?
1、采用自建服务器，还是租用双线虚拟主机。
using http file server, or hire a virtual hosting